
Billy scores every brief across nine weighted domains — the spec itself, from skill availability and package to location and eligibility, and the engagement around it: culture, contact and process — and scores each of them twice: what the client says, and what the client has actually done. Hard gates sit among the rules, so a brief that fails one stops there rather than quietly spending a consultant’s week. Change the brief, or add something on the kick-off call, and it scores again.
