Is Salesforce still a good career option?
With a number of significant lay-offs in the tech sector, does Salesforce continue to be an ecosystem providing good career options?
It's a valid concern, however, I want to offer some quick reassurance. The TL;DR response is "Yes, the Salesforce ecosystem continues to be an excellent space for careers in the tech sector." Before I explain why, let's understand what's driving the lay-offs.
Adverse Macro-Economic Climate: Players in the tech sector, like many other industries, have had to adjust their budgets and cut costs in order to weather the storm. Investor activists have been clamouring for Salesforce's operating margins to improve for years, but, with sales growth slowing, this has become a more immediate imperative with lay-offs being part of the remedy. Note, however, that sales continue to grow.
Consolidation: Salesforce has made many notable acquisitions, such as Slack, Tableau, and (closest to my heart) Vlocity. Vlocity's acquisition was always likely to result in redundancies in certain roles and departments.
Automation: Salesforce Einstein and Einstein GPT are fantastic innovations for both Salesforce customers and Salesforce itself. But, with the rise of automation and artificial intelligence, roles that were previously done by humans are now automated and, thus, rendering some jobs obsolete.
Changing Business Models: As the tech industry evolves and new business models emerge, some companies are having to shift their focus and restructure their teams. This can lead to layoffs as companies reorganize and streamline their operations. This is evident at Salesforce too, as the Vlocity product and go-to-market proposition has been increasingly, seamlessly integration with the core Salesforce products.
Redundancies are never easy, but it's important to remember that they are a natural part of the business cycle. As the tech industry continues to evolve, Salesforce will continually need to adapt in order to remain competitive and profitable.
But, as I noted earlier, Salesforce continues to grow. Indeed, the demand for Salesforce expertise continues to grow at an unprecedented rate. With Salesforce being the world's leading customer relationship management (CRM) platform, companies across industries are investing in this technology to streamline their operations, improve customer engagement, and boost sales. This trend is not showing any signs of slowing down, which means that there will be plenty of job opportunities for those with Salesforce skills.
In addition, Salesforce is a highly versatile platform that can be customized to meet the unique needs of different businesses. This means that there are opportunities to specialize in specific areas of the Salesforce ecosystem. At Cloud Hikers, for example, we're focused on the Salesforce Industry Cloud solutions, such as Communication Clouds, fundamentals such as OmniStudio, CPQ and EPC, and the core clouds, such Salesforce Sales Cloud and Salesforce Service Cloud. Experts in these fields remain highly sought-after.
Another reason to remain optimistic about careers in the Salesforce ecosystem is the community of professionals that has developed around it; the Trailblazers. There are numerous user groups, online communities, and events dedicated to Salesforce professionals, providing opportunities to network, learn, and collaborate with like-minded individuals. This community is supportive and passionate, making it an excellent place to build connections and advance your career.
Lastly, Salesforce offers a wealth of resources to help professionals grow and develop their skills. From Trailhead, an online learning platform with interactive tutorials and challenges, to certifications that validate your expertise, Salesforce provides a clear path for career growth and advancement.
In summary, there are plenty of reasons to be optimistic about careers in the Salesforce ecosystem. With a growing demand for expertise, opportunities for specialization, a supportive community, and resources for professional development, the future is bright for those with Salesforce skills.