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Using Planning Status Triggers from Barbour ABI to Win More Construction Insurance Deals

  • Writer: Khaled McGonnell
    Khaled McGonnell
  • Aug 9
  • 2 min read

For insurance brokers targeting the construction industry, timing is everything. Knowing when a construction project moves from planning to approval—or from approval to site start—can mean the difference between winning the deal and missing the opportunity entirely.

That’s where planning status triggers come in. Using a platform like Barbour ABI, you can track live updates on thousands of projects across the UK, including every key status change in the planning process. These moments are your signal to act.


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What Are Planning Status Triggers?

Planning status triggers are specific changes in a project’s lifecycle that signal a shift in insurance needs. Examples include:

  • Planning submitted – Ideal for early engagement and relationship building.

  • Planning approved – Often the point when insurance procurement begins.

  • Site start confirmed – A critical moment when coverage must be in place.

  • Contractor appointed – The decision-maker is identified and ready to talk.

Each trigger is a natural sales opportunity—but only if you have the systems in place to respond quickly.



From Data to Deals with Cloud Hikers

Having access to Barbour ABI’s planning status data is one thing. Using it effectively is another. That’s where Cloud Hikers and our proven CHAMPS methodology give you the edge.

We help brokers:

  • Integrate planning triggers directly into Salesforce so they appear as actionable leads.

  • Automate follow-ups so your team never misses a high-value moment.

  • Prioritise opportunities based on project value and sector relevance.

  • Measure ROI to continually improve your outreach strategy.



The CHAMPS Advantage

Our CHAMPS framework—Configuration, Harmonisation, Automation, Measurement, Productivity, and Success—ensures that planning status triggers aren’t just alerts, but part of a repeatable sales engine:

  1. Configuration – Barbour ABI trigger data mapped directly into Salesforce.

  2. Harmonisation – Consistent handling of leads at each trigger point.

  3. Automation – Instant task creation and notifications for your brokers.

  4. Measurement – Track which triggers generate the most revenue.

  5. Productivity – Focus on selling, not data admin.

  6. Success – Convert more opportunities into closed policies.


Why Planning Triggers Give You the First-Mover Advantage

Most brokers work reactively—they wait for prospects to reach out or for projects to become public knowledge. By monitoring and acting on planning status changes, you can contact decision-makers before competitors are even aware of the opportunity.

With Barbour ABI for data and Cloud Hikers CHAMPS for execution, you have the tools to be proactive, precise, and consistently ahead.

 
 
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